Men's Grooming in Vietnam - New Market Report Now Available
In 2011, men's grooming increased by 21% in current value terms. The strong growth was attributable to manufacturers' advertising campaigns that successfully boosted men's interest in self-grooming. Additionally, demand for men's grooming products was boosted by the increasing number of metrosexual men who paid great attention to their personal care. The consumer base for men's grooming was mostly young to middle-aged males in urban areas.
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