New Market Study Published: Baby and Child-Specific Products in Vietnam
Baby and child-specific products in Vietnam continued to record strong growth in both volume and current value terms. As living standards improved and consumers became better educated about childcare due to the wide availability of information, they became more demanding when choosing products for their babies and switched to more premium and expensive products. Less affluent parents also traded up but bought fewer products. Moreover, the availability and variety of baby and child-care specific...
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