Recently Released Market Study: Toys and Games in Australia
Toys and games contracted by 1% in current value terms as major video games hardware platforms continued their descent towards the end of their life cycle. This had a knock-on effect in video games software as developers became less enthusiastic in releasing new games titles. In traditional toys and games, often touted as recession proof, products targeting lower price segments fuelled growth in the category, which saw current value growth of 1% in 2011. Euromonitor International industrial...
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