New Market Study Published: Air Care in South Korea
Air care registered 4% growth in current value terms in 2011, after seeing a decline in 2009 due to the economic recession. The smell of damp during the long rainy season resulted in demand for air care products. However, local consumers tend to prefer electronic air purifiers in order to deodorise or purify the air, rather than air care products which release fragrance, which is an obstacle to the growth of air care in Korea. There was slight increase in...
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