Market Report, "Toilet Care in Chile", Published
In 2011, toilet care rebounded, increasing overall current value sales by 10% to reach CLP8.8 billion. The economy is recovering, increasing the purchasing power of Chilean consumers. This not only allows regular consumers to buy more expensive and effective products, but also enables more people to buy the products in the first place, as some consumers are more willing to purchase the expensive toilet care brands that they have easily replaced by using household soap or simple disinfectants.
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