New Market Study: "From Gourmet to Grain-Free: Innovation in a Resilient Global Pet Care Industry"
Despite persistent global economic uncertainty, pet care continues to see strong retail growth. However, trading conditions have become increasingly competitive, which means that product innovation and segmentation have become even more crucial to achieving long-term success. This global briefing explores the underlying trends and themes driving pet care innovation, highlighting specific examples from around the world that can provide insights on the future direction of the industry.
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