"Dishwashing in Turkey" Now Available at Fast Market Research
In Turkey, hand dishwashing is still the most popular way of dishwashing, but this is changing rapidly. The penetration of dishwashers increased to 39% in urban areas in 2011, from 21% in 2000. In rural areas, it increased to 10%, compared to 2% in 2000. The television advertisements arguing that using dishwashers is more economical than hand dishwashing are affecting consumer perceptions. However, consumers with a dishwasher at home will still occasionally wash dishes by hand.
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