New Market Study Published: Biscuits in Peru
Increasingly hectic lives among working Peruvians, exacerbated by bad traffic and long commutes in major cities like Lima, positively influenced the growth of biscuits in 2012. According to trade sources, 80% of biscuits were consumed outside the home and the product is highly associated with convenience and on-the-go consumption. Consumers frequently took biscuits to replace meals on busy days.
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