New Market Study Published: Coffee in Slovenia
The trend from 2010 stretched into 2011, with instant coffee still gaining share and fresh coffee losing share. All innovation in 2011 was focused on various instant coffee products. Different flavours and other benefits such as Q10, energy boosters and low-calorie variants were presented. This trend was also highlighted in retail volume terms as fresh coffee sales stayed at the same level and instant coffee grew by 2%.
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