Store Cards in Canada - New Market Report Now Available
In 2012, the number of store cards in circulation dropped by 10% from the previous year. The drop represents a continuing decline in traditional (closed loop) store cards, which are being increasingly converted to co-branded (open-loop) store credit cards. The general trend away from traditional store cards towards co-branded credit cards is largely due to the fact that traditional store cards, with related rewards programmes, are limited to just the card-issuing merchant - a business model...
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