Recently Released Market Study: Tobacco Asia: China Sets the Pace for Global Tobacco Trends
With nearly 270 million smokers, China not only shapes the Asia Pacific region but also the world tobacco market, ensuring the Asia Pacific region commands 60% of the global smoking population. Though China and Indonesia's domestic growth continues to propel overall regional volumes, growing tobacco control elsewhere is resulting in a mixed picture, punctuated by an ageing population in Japan, bans on gutkha in India, lowering tar levels in China and tax-driven migration to RYO in Thailand.
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