New Market Study, "Sports and Energy Drinks in Algeria", Has Been Published
Sports and energy drinks saw 10% total volume and 16% value growth in 2011. Both strong rates resulted from an expansion of the category and accessibility in a larger number of outlets, whilst the products used to be available only in wealthy neighbourhoods. The rising number of standard brands over the last few years of the review period allowed a larger number of young male consumers to afford energy drinks.
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