Recent Study: Laundry Care in Pakistan
Laundry care grew at a faster rate in 2011 than in the review period, as the economy progressed at a faster pace in 2011. Whilst volume growth ranged between 1% and 4% in different categories, value sales grew far more strongly, as inflationary pressures across the board pushed unit prices upwards. With urbanisation, population growth and increasing household incomes, consumers spent more on laundry care products in 2011 than in the previous year.
View full press release