New Market Research Report: Cigarettes in Austria
Volume sales of cigarettes in Austria continued to grow in 2011. Even though the prices of cigarettes increased, consumers did not quit smoking but simply looked for cheaper alternatives to their favourite brands. However, many consumers continued to buy their favourite brands in spite of the price increases. In category terms, a clear trend towards low-tar cigarettes was noticeable, while innovations in terms of filter, packaging design, flavour and pack size also had an influence on cigarette...
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