Market Report, "Small Cooking Appliances in China", Published
After years of robust growth, small cooking appliances started to mature, with major manufacturers enduring fierce competition. Thanks to improving living standards, consumers in China traded up for higher-end product replacements. As such, small cooking appliances players channelled their efforts into technological innovation, especially freestanding hobs and rice cookers. Intelligent rice cookers, for example, was gaining share in overall rice cookers in 2012, according to trade sources.
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