Now Available: Jeans in Turkey
In 2011, jeans in Turkey recorded 2% volume and 3% current value growth, reaching 25.7 million units in total and a value of TL1.3 billion. The increasing consumer optimism with the end of recession encouraged consumers to trade up for more expensive brands, which are available throughout organised retailing channels including manufacturer-owned store chains, causing a higher growth in value than volume.
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