New Market Study Published: Large Cooking Appliances in China
Recovering from the dip in 2011, sales volume of built-in hobs and cooker hoods rose by 4% and 3% in 2012, respectively, remaining modest. The reasons for the sluggish performance from 2011 to 2012 came from two aspects. Firstly, geographic limitation was one of the most significant hindrances against the popularity of large cooking appliances nationwide, as they were highly restricted in urban markets since the consumer awareness of large cooking appliances remained very weak throughout the...
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