New Market Research Report: SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry?
The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.
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