Now Available: Homewares in Italy
The economic downturn and maturity are the key reasons behind the decline of homewares. The collapse of the sale of property and the reduced number of marriages had a big impact on the category. Traditionally, Italian consumers renew their homewares when moving into a new house, therefore the two earlier mentioned reasons signified lower demand for these products. In addition, decreasing disposable incomes are forcing Italian consumers to prioritise their expenditure, and they have become...
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