New Market Study Published: Weight Management in Romania
More than two-thirds of sales come from weight loss supplements, which were worth RON31 million in 2011. Products in this category are often recommended by specialists as they are perceived by many consumers as requiring specialist advice prior to use. By contrast, medical advice continues to be frequently neglected by people when starting a diet, and the main sources of dieting information remains word-of-mouth, and more recently the media, magazines and the Internet.
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