Market Report, "Biscuits in Germany", Published
All in all, biscuits continued to be a very mature and saturated category of packaged foods in Germany in 2012, without noteworthy, significant impulses which would be able to increase value or volume sales to a significant degree. Like in many other categories, the health and wellness trend means that products with a healthier angle including fortified/functional biscuits, reduced-sugar biscuits, reduced-fat biscuits and naturally healthy high-fibre biscuits were performing better than the...
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