New Market Study, "Breakfast Cereals in Denmark", Has Been Published
Health and wellness continued to have a significant impact on breakfast cereals in 2012. Manufacturers aimed key premium branded product development, such as Coco Pops Choc N Roll and Quaker Havre Flakes, on the strong consumer demand for wholemeal/wholegrain products. Plus, manufacturers paid a great deal of attention to sugar and calorie counts as the health-concerned Danes remained averse to highly processed breakfast cereals which are viewed as sugary and unhealthy. Danish consumers have...
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