Gum in Costa Rica - New Study Released
During 2012 gum continued to be a dynamic category within confectionery, achieving sustained growth in the demand for added-value products, while witnessing a wider offer of products and brand extensions. One of the major factors driving the good performance of gum sales remains related to the increasing demand for sugar free gums, as local consumer concerns for more functional and healthy products continue rising. Gum consumption has become common practice amongst adults and young adults, who...
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