Ice Cream in Japan - New Market Study Published
In the wake of the March 2011 Fukushima disaster, the Japanese government shut down many of the country's nuclear power plants for extensive safety reviews. The government tried to offset the resulting energy shortages via the 'Setsuden' (Energy Saving) campaign, which encouraged consumers and businesses to conserve electricity. Initially, ice cream producers were concerned that this would lead retailers to reduce their use of freezers, which would in turn impact negatively on ice cream...
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