Report Published: "Store Cards in Mexico"
Retailers are increasingly capitalising on the potential of consumer finance by means of offering a wider range of financial services, amongst which store cards are the primary vehicle. In order to differentiate from the vast array of credit cards available in the market, retailers increased their benefits in order to ensure greater customer loyalty. This was more evident during the first edition of Buen Fin (Good Weekend), held in late November, when retailers undertook a big sales event all...
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