Market Report, "Packaged Food in Japan", Published
Convenience was a key driver of sales in packaged food in 2012. Pasta demonstrated strong growth, along with noodles and ready meals. The popularity of pasta increased especially amongst the younger generation and families. Unlike rice, pasta can be prepared quickly, and frozen pasta also gained popularity due to its reasonable price and convenience. However, baby food suffered from Japan's declining birth rate. After the Tohoku earthquake in 2011, concerns about radiation leakage and the...
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