"Soup in the United Kingdom" Is Now Available at Fast Market Research
With value growth of 7%, resulting in sales of GBP750 million, soup performed well in 2012, thanks to the dynamism that is characterising the category. This is helping the category to become less seasonal and less reliant on the weather, turning the product into a lunchtime choice for people at work. The 2012 positive performance was driven by new product developments and strong marketing strategies introduced by the main players.
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