New Market Study, "Chocolate Confectionery in Dominican Republic", Has Been Published
The market is receiving foreign brands of chocolate confectionery, many of them from Europe. The trend is to present attractive packaging and artisanal chocolates which are really mostly sold at special seasons. The category is having an upgrade in terms of placing and promotional material seen in the stores, looking to attract consumers to a different experience and perception of chocolate consumption. This trend is seen and directed to mid- to high-income consumers.
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