New Market Report Now Available: Surface Care in Tunisia
Category volume sales are being undermined by the use of bleach as a multi-purpose substitute for various surface care products, even multi-purpose ones. However, volume growth in 2012 remained positive. Value growth, meanwhile, continued to increase as these relatively high-priced products continued to be purchased by middle to high-income consumers willing and able to spend on high-quality home care products.
View full press release