New Market Study, "Pasta in Costa Rica", Has Been Published
Even though the per capita consumption of pasta continues rising in Costa Rica, the demand for traditional pasta already reached certain level of maturity among local consumers forcing more manufacturers to focus on developing complementary lines of products to attract buyers. The increasing availability of pasta specialities, health-orientated products (such as gluten-free pasta) and pasta-based ready meals are good examples of how manufacturers are using deeper levels of product segmentation...
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