Report Published: "Baked Goods in Ecuador"
Throughout the review period, consumers in Ecuador showed a growing preference for healthier baked goods, particularly wholegrain variants and products that were low in salt or sugar. This trend, which was most evident among middle and high income urban consumers, helped to ensure that retail volume sales growth for the entire baked goods category in 2012 equalled that for 2011. Economic improvements, new launches and marketing activities by leading players also helped to sustain robust growth...
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