Report Published: "Bleach in Costa Rica"
Even though bleach is usually characterised as a very mature category due to the lack of innovation and advertising, during 2012 volume sales have benefited from the slow economic recovery in Costa Rica, as these products are often used to substitute other added-value surface cleaners, which tend to have significantly higher unit prices. Most local families continued considering bleach as an essential home care product used for both laundry care as well as a very effective surface disinfecting...
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