Now Available: Dishwashers in France
The possession rate for dishwashers in France remained relatively low at 54% in 2012, indicating that there is strong growth potential in the category. Paradoxically, however, retail volume sales of dishwashers did not increase significantly during the review period even as the average unit price in the category declined continuously, falling by 13% over the course of the review period. The main reason is likely to be that dishwashers are generally deemed to be less of a necessity and a...
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