Recent Study: Bottled Water in New Zealand
7% 2012 total volume growth was slightly below the equivalent 8% review period growth rate. Increased demand for bottled water due to the Christchurch earthquakes in 2011 contributed to review period growth, and this particular increased demand subsided in 2012 as recovery from the earthquake continued. Health and wellness continued to boost bottled water sales in 2012 as consumers increasingly accepted the health benefits of water as opposed to other non-alcoholic drinks.
View full press release