New Report Available: Footwear in Chile
Chileans are increasingly using design, fashion and low unit price as the main criteria to select footwear. Consumers are currently interested in a more convenient experience when shopping, but without losing the design or fashionable features of footwear. This favours volume sales and price competition, driving private label brands to work on their designs, but keep prices low. Companies which favour quality over price suffered a decrease in sales (such as Forus and Bata Chile). Fashion trends...
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