Report Published: "Meal Replacement in Guatemala"
Meal replacement is a very small category in Guatemala featuring very expensive products that are only affordable to a small percentage of the population. In 2012 the category registered value growth of 17% to reach sales of GTQ2 million. Slimming products are the most expensive in the category, and as a result, despite holding only a 14% share of retail volume sales, constitute 82% of value sales.
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