New Market Study, "Drinking Milk Products in Australia", Has Been Published
Following the supermarket "price wars" of 2011, in which the two major grocery chains competed over the price of generic milk, drinking milk products stabilised in 2012 with a 2% rise in current value sales. The winners: very cheap basic offerings, speciality milks and flavoured milk drinks. The losers: everyday offerings from the leading players in fresh/pasteurised milk, Lion Pty Ltd and Parmalat Australia Pty Ltd.
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