Baked Goods in the United Kingdom - New Study Released
In 2012, the baked goods category saw a fall in volume sales and only a slight increase in value following the continued use of price cutting and discounting by the leading retailers in an attempt to boost flagging sales. Bread particularly has been suffering falls, attributed to macroeconomic factors, chiefly the economic downturn that has resulted in increased unemployment and declines in consumption. This has combined with global inflation to push down incomes while prices have risen,...
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