Soup in Vietnam - New Market Report
Soup remains a 'forgotten' category among all types of packaged food due to the fact that Vietnamese mostly consume fresh homemade soup. Despite rapid urbanisation, Vietnam is still regarded as a country of agriculture, and the long-lasting habit of eating fresh and inexpensive vegetable soup everyday will not change; furthermore, amid economic downturn, people are reluctant to purchase more expensive food products unnecessarily. Only soup products like 'Lau mam', which is difficult to make by...
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