Market Report, "Bleach in Poland", Published
Bleach is less popular in Poland each year due to market innovations and other solutions being preferred by consumers. Products labelled as bleach are perceived by many consumers as not the only solution to solve a particular household chore. In many cases bleach is replaced by other special liquids, such as toilet liquids or stain removers, which proved to be no less efficient and can be used for different purposes and surfaces.
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