Market Report, "Tea in Azerbaijan", Published
Growth in retail volume sales of tea in 2012 was up slightly on 2011. This improvement was partly due to growing consumer interest in healthier tea varieties, particularly fruit/herbal and green tea. Increased demand for healthier products was most evident among young adults and middle-aged female consumers. Growth in retail volume sales was also bolstered by new product and packaging developments, price promotions and other marketing activities. Due to more intense price competition, however,...
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