Levi Strauss & Co in Apparel (World) - New Market Research Report
Levi Strauss remains the world's largest and best-known jeans company. However, it has struggled in recent times to make its rich heritage relevant to the contemporary jeans market, as consumers have been shifting to niche super premium denim brands or fast fashion labels. Ongoing product innovation remains vital for Levi's to stand out from intensifying competition. Seizing control of its retail distribution will also play a key role in maintaining its market leadership position.
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