Fragrances in Japan - New Market Study Published
Current value sales of fragrances declined by 7% in 2012. Although Japan has the second biggest market for beauty and personal care, and carries one of the most developed and mature cosmetics markets around the world, Japan's fragrances is still in its infancy, totalling mere a JPY42 billion in 2012. Japan ranks 45th for per capita consumption of perfume and this demonstrates low penetration of fragrance use among local consumers.
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