New Market Study, "Dried Processed Food in Ireland", Has Been Published
While rice continues to grow in Ireland, it is no longer experiencing the stellar growth it saw during the early 2000s, as the category is becoming mature. Rice is increasingly seen as a viable preference to the traditional potato, and these two, together with pasta, now constitute a staple carbohydrate triumvirate in Irish kitchens. The growing popularity of ethnic cuisines in Ireland, which are typically served with rice, has assisted the category's growth. Further, rice is benefiting from...
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