Market Report, "Hot Drinks in Nigeria", Published
Growth in hot drinks was steady and strong in 2012 because of the marketing activities of major players, the increasing consumption of tea and coffee in offices, and the fact that many Nigerians are also developing tea and coffee drinking habits. The size of Nigeria's ever increasing population also means that there is steady demand for these products. Chocolate-based flavoured powder drinks dominates retail volume sales because this type of drink can be consumed hot and cold, which is...
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