"Chocolate Confectionery in Cameroon" Now Available at Fast Market Research
Cultural lifestyle trends and intense advertising fuelled sales within chocolate confectionery in 2012. Nestle led advertising efforts with a focus on Valentine's Day themes. The strong penetration of foreign television channels has exposed Cameroonians to occidental cultural practices such as the offering of chocolates during occasions such as Valentine's Day and Easter. This trend, coupled with a stronger economy that has seen a rise in disposable incomes to support these cultural shifts, has...
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