Food Preparation Appliances in Vietnam - New Market Report
In 2012, food preparation appliances continued to record modest growth in volume sales while growth in value sales was highly strong. The sluggish growth in volume sales was the result of increasing maturity of the category. On the other hand, the tremendous increase in value growth showed that consumers were more willing to spend on advanced and expensive items with additional functions. This was attributed to the increasingly busy lifestyles among urban consumers who would require more...
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