Recent Study: Coffee in Indonesia
If not for the flurry of new product development in 2012, the overall performance of coffee might have been close to stagnation, as the existing consumer base is rather mature and the penetration of coffee is already very deep in the country. In addition to new product variants of existing coffee brands, such as Nescafe Rich & Strong, Kapal Api Grande and ABC White Coffie, coffee also saw entirely new brands being launched in 2012, including Fresco the brand from...
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