New Market Research Report: Oral Care in Venezuela
The Venezuelan government approved a new price control on toothpaste and mouthwashes/dental rinses that significantly impacted category performance. All toothpaste brands are subject to regulation and prices differ only by package size, despite of ingredients, package type and other product differences. In November 2011 firms were not allowed to make any price change until the government would establish the new prices. Such new prices became effective in April 2012. The regulation decreased...
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