Spirits in Guatemala - New Market Report
Total volume and current value growth rates for spirits in 2012 were both down on 2011. This was mainly due to increasing maturity, though demand for spirits was also hampered by increasing competition from beer, where there was a price war, and wine, which continued to gain popularity among middle income consumers in particular. Nonetheless, growth in total spirits volume sales remained healthy overall, slightly surpassing the CAGR for the entire review period. Economic improvements in...
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